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MS-DEFCON 5:
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Bing? Microsoft pays money for this stuff?
Posted on May 26th, 2009 at 08:48 6 commentsThe latest edition of MSN Search, er, Windows Live Search, uh, Live Search, formerly code-named Kumo, has now emerged as Bing.
Imagine. Instead of telling someone to “Google it,” you can now tell them to “Bing it.” Kinda has a nice, cheap and sleazy feel to it, eh?
Advertising Age says that Microsoft will spend $80,000,000 for an advertising campaign designed to convince you to Bing it.
People with knowledge of the planned push said the ads won’t go after Google, or Yahoo for that matter, by name. Instead, they’ll focus on planting the idea that today’s search engines don’t work as well as consumers previously thought by asking them whether search (aka Google) really solves their problems. That, Microsoft is hoping, will give consumers a reason to consider switching search engines, which, of course, is one of Bing’s biggest challenges.
Maybe I’m old-fashioned (heck, maybe I’m the only sane one left), but I just can’t imagine having Internet Explorer sitting on my desktop, the search bar in the upper right corner, with a subtly grayed-out “Bing” in the search bar inviting me to search the Microsoft way.
I should start taking bets on how long this name will last.
UPDATE: MS is renaming Virtual Earth “Bing Maps.” Farecast (which is a worthwhile service!) becomes “Bing Travel.” Gawd, you’d think they would’ve learned something from the horrible “.NET” branding some years ago.
6 responses to “Bing? Microsoft pays money for this stuff?”
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Mark C May 27th, 2009 at 01:43
Maybe Microsoft means BADA Bing???
Where can i find a job like naming this stuff?? -
rc primak May 27th, 2009 at 03:41
Woody, you’re not the only sane one left. Your thinking is spot-on. Don’t fall for the hype — it’s just MS Live Search reheated. And the dogfood still tastes bad.
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“Binging” sounds like a codeword teenage girls use to confuse their parents while talking to each other about a sex act of some kind. Like “Binging the cherry”. What’s surprising to me is that nobody else involved came to even a remotely similar conclusion.
Then there’s:
“Just Bing it.”
“Ping it?”
“No. BING it. You know, bing.com?”
“Huh?”
“Google it.”
“Oh! Ok.” -
Bing does give search results much like Google but i would have to say that Google still gives more relevant search results.
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i have been using the BING search engine for a couple of weeks. it seems to be as good as Google but for some reason i would still want to stick with Google search engine.
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it is only a matter of time before Bing Microsoft acquires Yahoo search engine”;~
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