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  • Microsoft keeps trying – and failing – with Bing

    Posted on August 2nd, 2011 at 00:23 woody 4 comments

    Last quarter, Microsoft spent $3 per query, trying to build Bing market share.

    Not a typo. Three bucks for each additional query.

    InfoWorld Tech Watch.

     

    4 responses to “Microsoft keeps trying – and failing – with Bing”

    1. Three bucks per query? Gee whiz, if I’d known, I could’ve wrassled together a few friends and zombie PCs to bankrupt MS. Ohhhh, what a lost opportunity!

      Or, are you merely saying that this is the amount they spent in toto on advertising, making Bing work, paying for research to make Bing more appealing…and then dividing that sum amongst the total number of queries made on Bing?

      It’s a sad state of affairs when a company with big pockets can do something like this. What chance is there for a little company with a better mousetrap, when it can be out-monied by a big inferior product from a big well-monied machine?

    2. It’s advertising costs mostly. And they are not making Bing more appealing. I only use it at my local Library, and even there only when some other user hasn’t already changed the IE8 home page to Google. Sad. Very sad.

    3. I haven’t really used Bing all that much. Is there anything that it does (finds) better than Google, or is Bing just a “me too” Google-wannabee?

    4. @Tom -

      Opinions are divided. Personally, I use Google.

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