Bing at 10.7 percent and growing fast

Cnet News reports that Microsoft’s new emphasis on search is paying off. In August, Bing’s market share is pegged at 10.7%. Of course you need to take the numbers with a big grain of salt, but the fact is that Microsoft’s in a very strong position to get Bing going – fast.

In August, Google increased to 64% of the market, and Yahoo fell to 16%. Makes  you wonder if MS is having second thoughts about its pursuit of Yahoo.

Regardless, Microsoft is going to keep chomping up market share, simply because Internet Explorer 8 (and, thus, Wiundows 7) use Bing as the default search engine. Regardless of the technical merits, simple apathy counts for much.