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  • Microhoo coming soon

    Posted on July 29th, 2009 at 07:23 Comment on the AskWoody Lounge

    Industry insider Kara Swisher reports that a Microsoft-Yahoo deal should be announced within the next 24 hours:

    Sources said Microsoft search technology will be used on Yahoo sites, although it is not clear if it will be branded as “powered by Bing” … In addition, sources said Yahoo would still sell search ads on its sites and on Bing too, although Microsoft’s AdCenter advertising sales technology will be underneath it.

    This makes the deal much smaller than ones previously envisioned, which included Microsoft taking over both Yahoo’s search and its text-based search advertising businesses, in exchange for large payments and guaranteed revenue.

    Apparently there’s no big infusion of cash involved.