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  • Online presence: Currency, continuity, and commitment

    Posted on October 25th, 2020 at 21:05 Tracey Capen Comment on the AskWoody Lounge

    Small-Business Websites

    By Will Fastie

    So your website is now up and open for business? That doesn’t mean you can just walk away.

    In previous installments of this series on small-business websites, I stressed the important basics of ensuring your site can be easily found. For example, in the September 21 article, “Web presence: Working with search engines,” I discussed understanding the Google search engine. What I didn’t mention was that search engines take into account a site’s age.

    In short, if your site isn’t considered current, its perceived value will drop, and it’ll fall lower in search-result lists.

    Read the full story in AskWoody Plus Newsletter 17.42.0 (2020-10-26).