• Web presence: Working with search engines


    By Will Fastie

    Leveraging Web-based services is an essential part of building an effective online presence — and search engines are a top priority.

    In my previous installment, I stated that this article would focus on social networks. I’d intended to include some information on search engines, but during the research and writing process, I realized there was more to say about search.

    One of the buzz words constantly thrown about when discussing online searches is “search-engine optimization.” I’ll state right from the start that I’m dubious about the value of current SEO practices — and practitioners.

    Read the full story in AskWoody Plus Newsletter 17.37.0 (2020-09-21).