• Are Google’s Accelerated Mobile Pages (AMP) good or evil?


    Brian Livingston

    By Brian Livingston

    A programming technique that Google says will speed up websites is actually slowing them down, according to major Web publishers and browser makers who are actively blocking it or working around it.

    The technology is called Accelerated Mobile Pages or AMP. The search giant has been working on the technique since at least 2015. But AMP has become a hot potato only recently.

    Last year, publishers and Web developers began realizing that Google was favoring its own AMP systems and silently diverting to itself a large cut of websites’ advertising revenue, according to a lawsuit filed by the attorneys general of 16 US states.

    Read the full story in our Plus Newsletter (19.19.0, 2022-05-09).