An interesting read from EFF.org, worth time taken to read this “good, bad and ugly” review:
Don’t Play in Google’s Privacy Sandbox
BY Bennett Cyphers | August 30, 2019
Last week, Google announced a plan to “build a more private web.” The announcement post was, frankly, a mess. The company that tracks user behavior on over ⅔ of the web said that “Privacy is paramount to us, in everything we do.”
Google not only doubled down on its commitment to targeted advertising, but also made the laughable claim that blocking third-party cookies — by far the most common tracking technology on the Web, and Google’s tracking method of choice — will hurt user privacy.
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At the same time, Google seems to be hedging its bets. The “Privacy Sandbox” proposals for conversion measurement, FLoC, and PIGIN are each aimed at replacing one of the existing ways that third-party cookies are used for targeted ads. Google is brainstorming ways to continue serving targeted ads in a post-third-party-cookie world. If cookies go the way of the pop-up ad, Google’s targeting business will continue as usual.
The Sandbox isn’t about your privacy. It’s about Google’s bottom line. At the end of the day, Google is an advertising company that happens to make a browser.
Read the full article here – it’s far broader than this hints at!
