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  • Eight ways to grow email lists for small businesses

    Posted on Tracey Capen Comment on the AskWoody Lounge

    Home Forums AskWoody blog Eight ways to grow email lists for small businesses

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      • #2276201 Reply
        Tracey Capen
        AskWoody MVP

        SMALL BUSINESS By Nathan Segal According to Maria Veloso, author of Web Copy That Sells, most small companies tend to put too much focus on one-time s
        [See the full post at: Eight ways to grow email lists for small businesses]

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      • #2276347 Reply
        Kirsty
        Da Boss

        Consent to receiving marketing email really should not be glossed over, as to do so may well classify the email as spam by law, depending on the location of the recipient!

        Consent is an important aspect of the GDPR. Not only must consent be freely given, specific, informed, and involve an indication signifying agreement (as before), but that indication must also be unambiguous and involve a clear affirmative action. It must, therefore, be clearly understood by a subscriber that what they are doing (eg ticking a box or submitting a form) is also signalling their agreement to receiving direct marketing emails. Clear, easily accessible privacy notes are therefore a must.

        Implied consent has never been a true work-around for obtaining express consent, but it must be treated more carefully. ‘Implied’ consent is not out of the question under the GDPR, but it can only be implied from what is obvious and necessary.

        The provision of a service must not be made conditional upon consent unless it is truly necessary for that service. You cannot, for example, require someone to consent to marketing emails in order to sign-up to your service if those marketing emails do not genuinely form a part of that service.

        When relying on consent as a basis for processing personal data under the GDPR, it is important to keep a record of that consent including when it was obtained, how, and what the individual was told at the time.

        Consent must also be easy to withdraw. Individuals should be told of the right to withdraw consent when giving it and must be given easy ways of doing so. The GDPR also gives individuals the right to object to the use of their personal data for direct marketing.

        Source (UK): Your email marketing and anti-spam law

        2 users thanked author for this post.
      • #2277529 Reply
        IreneLinda
        AskWoody Plus

        Hi Nathan,

        Thank you for this article. Although I’ve read a lot on email marketing, I found your article to be more straightforward, succinct, easy to understand and yet thorough. I found your best practices section especially helpful.

        Linda

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