• Google : Microsoft tried to sell Bing to Apple 7 times and was rejected

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    ..In September, Bloomberg reported that Apple had held exploratory talks with Microsoft about acquiring Bing as recently as 2020. In newly unsealed court filings this week, more details about the acquisition talks between Apple and Microsoft have surfaced…

    According to Google’s filings, Microsoft pitched Apple on making Bing the default search engine in Safari on at least seven different occasions: 2009, 2013, 2015, 2016, 2018, and 2020. Each time, Google says that Apple passed on the opportunity due to search quality…

    The filing includes comments from Eddy Cue, Apple’s services boss:

    “Microsoft search quality, their investment in search, everything was not significant at all. And so everything was lower. So the search quality itself wasn’t as good. They weren’t investing at any level comparable to Google or to what Microsoft could invest in. And their advertising organization and how they monetize was not very good either.”..

    https://9to5mac.com/2024/02/24/microsoft-sell-bing-to-apple/?extended-comments=1#comments

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