Microsoft entered negotiations to sell Bing to Apple in 2020

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https://appleinsider.com/articles/23/09/28/microsoft-entered-negotiations-to-sell-bing-to-apple-in-2020

..The Google antitrust bench trial continues to reveal details about its relationship with Apple and how it affected other companies. Microsoft executives say Apple used Bing as a bargaining chip, but more details have emerged from anonymous sources.

According to a report from Bloomberg, Microsoft floated the idea to sell Bing to Apple in 2020. Negotiations were made with Apple SVP Eddy Cue, but they apparently never left the exploratory phase.

Bing had been the default search engine on Apple products from 2013 to 2017, but Google took over from there. The revenue share deal with Apple eliminated Bing’s ability to compete, even when Microsoft made drastic offers…

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