Microsoft was willing to lose billions and ditch Bing name to secure Apple search deal
..As reported by The Verge, Nadella stated that he was prepared to give Apple all of the economic upside of a search deal if it made Bing the default. Nadella said such an agreement would cost Microsoft as much as $15 billion a year.
He suggested it’s more about being competitive and less about the money. “We needed to be less greedy and more competitive,” Nadella stated.
Nadella was even ready to hide the Bing name in Apple users’ search engines and respect any of the company’s privacy wishes, reports The Verge. ..
Satya Nadella tells a court that Bing is worse than Google — and Apple could fix it
Microsoft says it spent $100 Billion on Bing and is stopping Google from having a monopoly
