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  • M3 powers new MacBook Pros and iMac


    Will Fastie

    By Will Fastie

    Apple is infamous for making nebulous comparisons, but this time it has gone too far.

    Apple’s dark (Halloween) event a week ago was mildly disappointing. The company finally got around to announcing its previously expected M3 family of silicon and refreshed the MacBook Pro series as a result.

    The problem is that it wasn’t all that exciting. With a few exceptions, these were moves the company had to make, even though they will not generate the same sort of excitement as previous M1 and M2 announcements.

    The centerpiece of the event was silicon, a set of chips Apple calls “the most advanced chips ever built for a personal computer.”

    Read the full story in our Plus Newsletter (20.45.0, 2023-11-06).