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  • Bing at 10.7 percent and growing fast

    Posted on September 19th, 2009 at 11:02 woody Comment on the AskWoody Lounge

    Cnet News reports that Microsoft’s new emphasis on search is paying off. In August, Bing’s market share is pegged at 10.7%. Of course you need to take the numbers with a big grain of salt, but the fact is that Microsoft’s in a very strong position to get Bing going – fast.

    In August, Google increased to 64% of the market, and Yahoo fell to 16%. Makes  you wonder if MS is having second thoughts about its pursuit of Yahoo.

    Regardless, Microsoft is going to keep chomping up market share, simply because Internet Explorer 8 (and, thus, Wiundows 7) use Bing as the default search engine. Regardless of the technical merits, simple apathy counts for much.

     

  • Yahoo gets Binged

    Posted on July 29th, 2009 at 21:00 woody Comment on the AskWoody Lounge

    As expected, Microsoft and Yahoo just issued a joint announcement that explains how Microsoft will provide the search engine and Yahoo will sell the ads in the brave new world of second place search.

    Details here.

  • Bing vs Live Search

    Posted on June 1st, 2009 at 12:42 woody Comment on the AskWoody Lounge

    Bing just went, uh, live. (Thanks, Andy.)

    I decided to compare Bing with Live search results. Looked up the word “gar” – the name of a fish. (I just saw a school of gar in an estuary near where I live.) The results? Except for the title on the results page, both Bing and Live produced precisely the same results.

  • Bing? Microsoft pays money for this stuff?

    Posted on May 26th, 2009 at 08:48 woody Comment on the AskWoody Lounge

    The latest edition of MSN Search, er, Windows Live Search, uh, Live Search, formerly code-named Kumo, has now emerged as Bing.

    Imagine. Instead of telling someone to “Google it,” you can now tell them to “Bing it.” Kinda has a nice, cheap and sleazy feel to it, eh?

    Advertising Age says that Microsoft will spend $80,000,000 for an advertising campaign designed to convince you to Bing it.

    People with knowledge of the planned push said the ads won’t go after Google, or Yahoo for that matter, by name. Instead, they’ll focus on planting the idea that today’s search engines don’t work as well as consumers previously thought by asking them whether search (aka Google) really solves their problems. That, Microsoft is hoping, will give consumers a reason to consider switching search engines, which, of course, is one of Bing’s biggest challenges.

    Maybe I’m old-fashioned (heck, maybe I’m the only sane one left), but I just can’t imagine having Internet Explorer sitting on my desktop, the search bar in the upper right corner, with a subtly grayed-out “Bing” in the search bar inviting me to search the Microsoft way.

    I should start taking bets on how long this name will last.

    UPDATE: MS is renaming Virtual Earth “Bing Maps.” Farecast (which is a worthwhile service!) becomes “Bing Travel.” Gawd, you’d think they would’ve learned something from the horrible “.NET” branding some years ago.