Newsletter Archives

  • Bing? Microsoft pays money for this stuff?

    The latest edition of MSN Search, er, Windows Live Search, uh, Live Search, formerly code-named Kumo, has now emerged as Bing.

    Imagine. Instead of telling someone to “Google it,” you can now tell them to “Bing it.” Kinda has a nice, cheap and sleazy feel to it, eh?

    Advertising Age says that Microsoft will spend $80,000,000 for an advertising campaign designed to convince you to Bing it.

    People with knowledge of the planned push said the ads won’t go after Google, or Yahoo for that matter, by name. Instead, they’ll focus on planting the idea that today’s search engines don’t work as well as consumers previously thought by asking them whether search (aka Google) really solves their problems. That, Microsoft is hoping, will give consumers a reason to consider switching search engines, which, of course, is one of Bing’s biggest challenges.

    Maybe I’m old-fashioned (heck, maybe I’m the only sane one left), but I just can’t imagine having Internet Explorer sitting on my desktop, the search bar in the upper right corner, with a subtly grayed-out “Bing” in the search bar inviting me to search the Microsoft way.

    I should start taking bets on how long this name will last.

    UPDATE: MS is renaming Virtual Earth “Bing Maps.” Farecast (which is a worthwhile service!) becomes “Bing Travel.” Gawd, you’d think they would’ve learned something from the horrible “.NET” branding some years ago.