Intel : No more “i” in CPU names

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https://www.intel.com/content/www/us/en/newsroom/news/intel-announces-major-brand-update-upcoming-meteor-lake-launch.html#gs.0thh18

Biggest brand update in 15 years ushers in a new era for Intel Core, Intel Evo and Intel vPro brands

…About the Branding Update: The new client branding structure incorporates several notable updates. They include:

Introducing Intel Core Ultra processor brand for the most advanced client processors.

Simplifying the Intel Core processor brand for mainstream client offerings.
Moving to Intel 3/5/7/9 processor tiering starting with Intel’s upcoming next-generation processors.
Evolving the Intel Evo™ Edition platform brand for Evo-verified designs.
Introducing Intel vPro® Enterprise and Intel vPro® Essentials device labels for relevant commercial systems…

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Microfix, Sky, Cybertooth

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According to Intel’s director of product branding, the change was partly due to customers thinking that they were Apple products.

https://www.theverge.com/21559670/intel-core-rebrand

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Seems Hirsch has a sense of humor, as apple dropped ‘intel’ from their hardware in favor of ARM based silicon a few years back..

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PKCano, Alex5723

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I think the idea is not that Apple used i3/i5/i7/i9 in Macs, but that people see the ‘i’ prefix in i3/i5/i7/i9 and are reminded of iPhone/iPod/etc., and thus assume that they’re Apple products, which Intel obviously doesn’t want.

From the article:

“Does ‘I’ represent Apple with iPhone and iPod? Was it simply an unknown? That was one of the costs of people not knowing they’re our products,” Hirsch says.

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Sky wrote:

“Does ‘I’ represent Apple with iPhone and iPod? Was it simply an unknown? That was one of the costs of people not knowing they’re our products,” Hirsch says.

I always thought the ‘i’ represented… get this… Intel!

For something that is such a problem that Intel would abandon a decade and a half of branding to fix it, somehow this confusion over the ‘i’ managed to escape my notice.

The Apple iThings have the word “Apple” in front of them (as in Apple iPhone) and a word after the ‘i’, like “Phone.” In contrast, the Intel i-series have “Intel” in front of them and a single digit number after the ‘i’. Apple iThings are ready to go consumer products or services, while Intel’s i-series are components of a PC or computing device that are not useful by themselves.

From Nehalem until the present, though less decisively since the introduction of AMD’s Ryzen, Intel owned the PC market. The i-branding certainly didn’t seem to be an impediment then, and it’s not a lack of coherent branding that has caused the reduction in Intel market share within the PC space. It’s that AMD finally came up with a decent competing product.

It seems a little silly now, after having the I-series branding for going on fourteen generations over about as many years, to decide now that there is too much confusion with Apple, whose own CPU products are not branded as iThings.

Intel 5 or Intel 7 don’t roll off the tongue. There needs to be another word in there, like AMD Ryzen 5. Evo isn’t good… lots of products have Evos, like the Samsung Evo SSDs and Cooler Master Evo CPU coolers. Evo has come to mean a tier just above the basic entry level, which is probably not what Intel is trying for here.

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They’re keeping the ‘Core’. So it will be Intel Core 5 or Intel Core 7.

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Ascaris

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