https://www.bbc.com/news/business-62158936
Excerpt:
“After enjoying a long reign as the king of streaming, Netflix faces a tough fight to keep its crown.
It lost almost a million subscribers between April and July as more people decided to quit the service.
The streaming giant has now lost members for two quarters in a row, but the drop was smaller than it feared.
Asked what slowed the exodus, the firm’s boss Reed Hastings, said: “If there was a single thing, we might say ‘Stranger Things.'”
The new season of the hit drama has been a phenomenal success, and may have helped stem the exodus of Netflix customers.
The company reported its first subscriber loss since 2011 in April, news that was followed by hundreds of job cuts and a sharp drop in its share price.
Rivals are challenging its dominance, while price hikes have taken a toll. ”
What goes up tends to come own (unless it’s Mr Musk’s old Tesla, now flying for ever through outer space):
Netflix has been growing its number of subscribers for years, even while offering what I believe is the most expensive of streaming services.
It experienced a very large increase in subscribers during the pandemic, with so many people staying mostly at home or actively isolating themselves and Netflix being, at the time, the biggest source of online entertainment streaming shows and movies.
Now that most people have decided that is time to go back to leading a normal life now that the pandemic has (somewhat) abated and are no longer staying mostly at home, as well as with the appearance and, or growth of serious competitors in the streaming business, not to mention the rising cost of living and their repeated rise in monthly fees, Netflix is no longer growing and is instead (slightly) shrinking (one million more or less subscribers is not a very big deal for this company). But, in the current way business is done, this is a catastrophe at the stock exchange. When in fact this is just an adjustment in the goods and services real market, because of a negative change in external factors affecting sales volume.
So Netflix is planning to add to the existing ones a cheaper streaming option with advertising. In other words: Netflix is going the way pioneered by Hulu.
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