Newsletter Archives

• Tmas Greetings!

  Posted on December 4, 2023 at 02:43 CST by Max Stul Oppenheimer • Comment in the Forums

  LEGAL BRIEF

  

  By Max Stul Oppenheimer, Esq.

  It is a mystery why a company would voluntarily replace one of the most recognizable product names in the world with a name that has multiple pre-existing uses and connotations.

  It isn’t the first time that a famous brand changed its logo. Standard Oil of New Jersey replaced ESSO with EXXON in 1972. But it’s a rare event, so it is interesting when the owner of a famous brand announces such a major change in brand identity.

  Read the full story in our Plus Newsletter (20.49.0, 2023-12-04).

  Legal Brief Branding, Legal, Newsletters, Trademarks, Twitter

• The one thing you need to know about the metaverse

  Posted on May 9, 2022 at 02:45 CDT by Max Stul Oppenheimer • Comment in the Forums

  

  ISSUE 19.19 • 2022-05-09

  LEGAL BRIEF

  

  By Max Stul Oppenheimer, Esq.

  Nike is trying to convince a court that the metaverse is a real place, where the rules of the real world (as I think of it) do not apply.

  If it succeeds, it will be a revolution in thinking on a par with the introduction of the theory of relativity. Because the one thing you need to know about the metaverse is this — it is not real. The tools that create the metaverse create projections into the real world, but the metaverse itself is no more real than Pandora.

  Read the full story in our Plus Newsletter (19.19.0, 2022-05-09).
  This story also appears in our public Newsletter.

  Legal Brief Legal Brief, metaverse, Newsletters, nonfungible token, Trademarks