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EU Anti-Trust investigation hits Google with biggest fine yet
Google has been fined $2.7 Billion US, in its European Union anti-trust ruling, after a 7 year probe.
From Financial Times:
“Google’s strategy for its comparison shopping service wasn’t just about attracting customers by making its product better than those of its rivals. Instead, Google abused its market dominance as a search engine by promoting its own comparison shopping service in its search results and demoting those of competitors. What Google has done is illegal under EU antitrust rules”, said EU’s competition commissioner, Margrethe Vestager.
Google is understood to be considering appealing the ruling. Other reports say that even if the fine is paid, it is unlikely to cripple Google/Alphabet financially, but Alphabet’s share price has dropped since the ruling was announced.
You can read the European Commission press release here