Newsletter Archives

• Web presence: Working with search engines

  Posted on September 20, 2020 at 21:00 CDT by Tracey Capen • Comment in the Forums

  SMALL-BUSINESS WEBSITES

  By Will Fastie

  Leveraging Web-based services is an essential part of building an effective online presence — and search engines are a top priority.

  In my previous installment, I stated that this article would focus on social networks. I’d intended to include some information on search engines, but during the research and writing process, I realized there was more to say about search.

  One of the buzz words constantly thrown about when discussing online searches is “search-engine optimization.” I’ll state right from the start that I’m dubious about the value of current SEO practices — and practitioners.

  Read the full story in AskWoody Plus Newsletter 17.37.0 (2020-09-21).

  AskWoody Plus Newsletter, Web Development AskWoody Plus Newsletter, Business websites, Google Search, Online advertising, Security, SEO

• What is your Web presence?

  Posted on June 22, 2020 at 01:15 CDT by Tracey Capen • Comment in the Forums
  

  WEB DEVELOPMENT

  By Will Fastie

  Nearly everyone who spends time on the Internet has some sort of Web presence.

  What do we mean by “presence?” Google your name or the name of your business. What’s the result? Nothing? Hundreds of references? That’s one crude measurement of Web presence or exposure, but there are many other forms: Facebook, Twitter, Instagram, LinkedIn, YouTube, podcasts, published works, forum postings, a personal or business website, and lots more.

  For businesses and professionals, the quality of Web exposure is far more important than the magnitude. To the extent possible, you want to be in control of how and where potential customers find you on the Internet.

  Read the full story in AskWoody Plus Newsletter 17.24.0 (2020-06-22).

  Web Development AskWoody Plus Newsletter, Business presence, Business websites, Domain names, Email